Nicole McCallum defines what it is to be “rationally irrational” and the benefits it can have on achieving your goals as an “agent of change”. She uses the buyout of the Body Shop by L’Oreal in 2006 as an example of how sticking to your cause even throughout controversy can be a positive experience.

Nicole McCallum–Whether or not an individual believes in climate change, there are many reasons to live life in a more sustainable manner. To analyze two areas of sustainable living that yield benefits, consider health and economics.