Mattel Greenwashing New Barbie BCause Line
By NunoXEI • May 19th, 2008 • Category: Blog
When greenwashing is aimed at adults, environmentalists generally find it annoying and sometimes — if it is sufficiently transparent — amusing. But when children are the targets, the environmentalists find it infuriating. So when Mattel recently issued a news release promoting its new line of Barbie BCause accessories for the doll — hats, handbags and the like — it was too much for the blogger on Eco Child’s Play, Jennifer Lance.
“The eco-conscious young girls I know of steer clear of Barbie,” she wrote. “Truly green families will not be fooled by Mattel’s greenwashing.”
According to Mattel’s news release, the “playful and on-trend Barbie BCause collection repurposes excess fabric and trimmings from other Barbie doll fashions and products which would otherwise be discarded, offering eco-conscious girls a way to make an environmentally friendly fashion statement with cool, patchwork-style accessories.”
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NunoXEI is Co-Founder of TheGreenRocket.com and self proclaimed internet-surfing-guru. You can find his personal blog at NunoXEI.com, the home of his podcast, The Lowdown, his comic-related properties and his webcomic, Republic Domain.
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