The Green Effect
By NikkiJade • Jun 10th, 2009 • Category: Videos
What would you do for $20,000 ? National Geographic and Frito Lay’s Sun Chips want to know. The Green Effect is a contest that asked U.S. residents to submit an original idea for an eco-iniative to make a difference in their community. 2,000 responses later, the judges — ranging from celebrity Ed Norton to corporate [green] suits — are ready to reveal ten finalists. From there, five will be chosen to receive a $20,000 grant, a profile in National Geographic magazine, and the opportunity to share their projects with environmental leaders in Washington, D.C. One of the winners will be determined by popular choice of the online community — voting begins July 7th, 2009!
Take a moment to check out the entries and send in your vote! Some of the ideas are pretty inspiring and it’s exciting to see communities truly work together on an issue this important. As the contest title implies, the effect is to inspire individuals, groups and communities in taking green initiatives to make a difference. The more these ideas become part of a dialogue, the more they will come alive and effectively spread to the next community, and the next, and so on, to create a stronger grass-roots “green” movement. The contest also provides a wicked opportunity in its effort to bring the projects to Washington; in other words, a chance to bring real, functional community and individual environmental ideas to the people in charge.
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NikkiJade is Co-Founder of TheGreenRocket.com, an indoor cycling instructor and Honours Economics and Global Studies student at Wilfrid Laurier University with a focus in econometrics, environmental and development economics, and ecotourism. Nicole is passionate about everything green, as she believes nature’s services can be used more efficiently to generate sustainable development in all areas of the world.
Twitter: @NikkiJade
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