Nike Takes Action to Protect the Amazon with New Policies
By NunoXEI • Jul 29th, 2009 • Category: Blog
Just a few short weeks after Greenpeace released Slaughtering the Amazon, Nike has announced new standards for keeping leather made from Amazon destruction out of its shoes. Nike now wants to work towards a new leather sourcing policy that doesn’t contribute to the destruction of the Amazon or climate change. They’ll be adhering to the new standards until there can be guarantees that none of the leather and other cattle products in Brazil are coming from deforested Amazon land.
“Nike has set a great precedent for Timberland, Adidas, Reebok, and Clarks to follow,” said Greenpeace forests campaigner Lindsey Allen. “Brazil’s cattle industry, which supplies leather for shoes, is responsible for about 80 percent of all deforestation in the Amazon. In fact, the Brazilian cattle industry is the largest single source of deforestation anywhere in the world. And deforestation in turn causes one-fifth of all the greenhouse gas emissions in the world, more than all the world’s cars, trucks, trains, planes, and ships combined.”
You can read the detailed Greenpeace article on this topic on their website.
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NunoXEI is Co-Founder of TheGreenRocket.com and self proclaimed internet-surfing-guru. You can find his personal blog at NunoXEI.com, the home of his podcast, The Lowdown, his comic-related properties and his webcomic, Republic Domain.
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