Earlier Nicole McCallum presented some important, non-technical questions to keep in mind when analysing data. In Part two of this series she points out more technical things to be aware of next time you come across sets of data.

Numbers are power. Usually presented in the form of statistics, numbers can add credibility to any set of words or persuade an argument in a specific direction. Nicole McCallum points out some important, non-technical questions to keep in mind when analysing data.

Nicole McCallum defines what it is to be “rationally irrational” and the benefits it can have on achieving your goals as an “agent of change”. She uses the buyout of the Body Shop by L’Oreal in 2006 as an example of how sticking to your cause even throughout controversy can be a positive experience.

Nicole McCallum–Whether or not an individual believes in climate change, there are many reasons to live life in a more sustainable manner. To analyze two areas of sustainable living that yield benefits, consider health and economics.

Nicole McCallum gives a brief summary of Greenpeace’s “Road to Recovery” report concerning the issue of over fishing and international marine reserve networks. She critiques the proposal’s lack of economic consideration.