The three R’s : Reduce, Reuse, Recycle. We’ve had it drilled into our heads since grade school (speaking for Canada here). But have you ever sat a moment to consider each of the acts? In this post, Nicole McCallum breaks down why Reduce is the most effective of the three.

There’s a petition going on at Care2 right now to stop Iceland’s whale hunting.  As The Green Rocket recently released a strongly opinionated blog on this topic, I was pretty excited to see the online community taking action.  As I was signing the petition, my co-worker made a provocative comment:  “In the context of the world, is 50,000 signatures really going to matter to Iceland’s minister?”
Indeed, 50,000 signatures–the petition’s goal–does seem small in that context.  Perhaps it will mean nothing.
But consider it in another context: It’s 50,000 people who are …

Nicole McCallum defines what it is to be “rationally irrational” and the benefits it can have on achieving your goals as an “agent of change”. She uses the buyout of the Body Shop by L’Oreal in 2006 as an example of how sticking to your cause even throughout controversy can be a positive experience.

Nicole McCallum gives a brief summary of Greenpeace’s “Road to Recovery” report concerning the issue of over fishing and international marine reserve networks. She critiques the proposal’s lack of economic consideration.